Company: Simon Ancher Design

Exhibit Name: Chocoholic

Design Intent: Chocoholic is intended to be viewed and experienced from all angles, not just from the front. The low back and wide armrests, which double as side tables, encourage casual seating positions.

Description: Chocoholic is a generous three-seater couch, with a low back and wide armrests. Unlike most couches in the market place, Chocoholic is predominately solid timber. Made from 35mm x 200mm Blackwood boards the couch has an inherent weight and volume, however a softening of the edges and rounding off of corners, reducers the visual mass. The seating component floats off the ground supported by the boxlike forms at either end. Chocoholic is also available as a two seater.

Production: A split process of fine furniture making (where by the timber component is completely finished) and then the individually sprung seating and back upholstery are inserted. At present, a number of the Chocoholic couches are being produced for an exclusive Hobart restaurant.

Market: Chocoholic is ideal for corporate office spaces; restaurants, foyers and open plan living arrangements.

You should know: In 2000, after completing an honors degree in furniture design I launched SIMON ANCHER DESIGN specializing in interiors, furniture and product design. During this time I have been awarded numerous commissions for architects, private clients and government bodies. My design work has been exhibited nationally and Internationally. Currently, I am completing a bachelor of Architecture at the University of Tasmania in addition to lecturing part-time in the Education Faculty, teaching Design Drawing.