Company: Keith Melbourne

Exhibit Name: DNA Coffee Table

Design Intent: The production of a beautiful flowing form whilst utilising only linear elements.

Description: The 'DNA Coffee Table' is designed to be focal point within a room, a piece of art, an item of beauty, and a great talking point, and hopefully achieve wide and long lasting appeal.

Production: The design is complete and market response excellent. I now hope to license the design or commission manufacture directly.

Market: Pleasing exhibition feedback has suggest that the 'DNA Coffee Table' appeals to a broad range of consumers.

You should know: Combining my engineering background with rekindled artistic talents and a critical eye for detail, I have found that I'm able to develop innovative furniture forms that create a strong emotional response in people.